Ecommerce Store Audit Checklist
Complete this checklist to assess the key aspects of an ecommerce store’s performance and user experience.
Store Name
*
Store URL
*
Auditor Name
*
First Name
Last Name
Audit Date
*
 -
Month
 -
Day
Year
2 digit month, 2 digit day, 4 digit year
Date
General Usability & Navigation
*
Rows
Excellent
Good
Needs Improvement
N/A
Homepage clarity
1
2
3
4
Menu structure
5
6
7
8
Search functionality
9
10
11
12
Site speed
13
14
15
16
Product Page Review
*
Rows
Excellent
Good
Needs Improvement
N/A
Product images
17
18
19
20
Product descriptions
21
22
23
24
Pricing visibility
25
26
27
28
Stock status
29
30
31
32
Checkout Process Evaluation
*
Rows
Excellent
Good
Needs Improvement
N/A
Guest checkout option
33
34
35
36
Form simplicity
37
38
39
40
Order summary clarity
41
42
43
44
Error handling
45
46
47
48
Payment & Shipping Options
*
Rows
Excellent
Good
Needs Improvement
N/A
Payment method variety
49
50
51
52
Shipping options clarity
53
54
55
56
Shipping cost transparency
57
58
59
60
Estimated delivery time
61
62
63
64
Customer Service Assessment
*
Rows
Excellent
Good
Needs Improvement
N/A
Contact information visibility
65
66
67
68
FAQ/help resources
69
70
71
72
Live chat or support response
73
74
75
76
Returns/refund policy clarity
77
78
79
80
Mobile Responsiveness
*
Excellent
Good
Needs Improvement
N/A
Site Security & Trust Elements
SSL certificate present
Trust badges displayed
Clear privacy policy
Visible terms & conditions
Other
Overall Store Rating
*
1
2
3
4
5
Recommendations & Comments
Submit Audit
Should be Empty: