Ecommerce Technical SEO Audit Checklist
Systematically assess the technical SEO health of your ecommerce website with this comprehensive audit checklist.
Website URL
*
Date of Audit
*
 -
Month
 -
Day
Year
2 digit month, 2 digit day, 4 digit year
Date
Crawlability & Indexability
*
Rows
Status
Notes
Robots.txt present and correctly configured
1
Noindex/nofollow directives used appropriately
2
Sitemap.xml submitted and up to date
3
Site Structure & Internal Linking
*
Rows
Status
Notes
Clear and logical site architecture
4
Breadcrumbs implemented
5
No broken internal links
6
Page Speed & Performance
*
Rows
Status
Notes
Homepage loads in under 3 seconds
7
Image optimization in place
8
Minified CSS/JS files
9
Mobile Friendliness
*
Fully mobile-friendly
Partially mobile-friendly
Not mobile-friendly
Structured Data & Schema Markup
Product markup implemented
Breadcrumb markup present
Review markup present
Other (please specify)
Canonicalization & Duplicate Content
*
Rows
Status
Notes
Canonical tags implemented correctly
10
No duplicate product/category pages
11
URL parameters handled properly
12
On-Page SEO Elements
*
Rows
Status
Notes
Unique title tags for all pages
13
Unique meta descriptions for all pages
14
H1 tags present and unique on each page
15
Security (HTTPS)
*
Entire site uses HTTPS
Only checkout/account pages use HTTPS
No HTTPS in use
Rate the overall technical SEO health of this ecommerce website
*
1
2
3
4
5
Additional Comments or Recommendations
Submit Audit
Should be Empty: