Retail Showroom Performance Assessment
Evaluate showroom performance across key operational and customer experience criteria.
Showroom Name and Location
*
Assessor Full Name
*
First Name
Last Name
Date of Visit
*
 -
Month
 -
Day
Year
2 digit month, 2 digit day, 4 digit year
Date
Observed Foot Traffic Level
*
Low
Moderate
High
Display Quality
*
Poor
1
2
3
4
Excellent
5
1 is Poor, 5 is Excellent
Product Availability
*
Limited
1
2
3
4
Fully Stocked
5
1 is Limited, 5 is Fully Stocked
Staff Engagement
*
Unengaged
1
2
3
4
Highly Engaged
5
1 is Unengaged, 5 is Highly Engaged
Cleanliness and Organization
*
Poor
1
2
3
4
Excellent
5
1 is Poor, 5 is Excellent
Customer Experience
*
Unsatisfactory
1
2
3
4
Outstanding
5
1 is Unsatisfactory, 5 is Outstanding
Conversion Effectiveness (Ability to Convert Visitors to Buyers)
*
Very Poor
1
2
3
4
Very Effective
5
1 is Very Poor, 5 is Very Effective
Competitive Positioning (Compared to Nearby Showrooms)
*
Much Worse
Slightly Worse
About the Same
Slightly Better
Much Better
Detailed Showroom Assessment
*
Rows
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Displays are visually appealing
1
2
3
4
5
Products are easy to find
6
7
8
9
10
Staff are knowledgeable
11
12
13
14
15
Checkout process is efficient
16
17
18
19
20
Promotional materials are clear
21
22
23
24
25
Overall Performance Summary
*
Recommendations for Improvement
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