Advertising Compliance Audit Checklist
Use this form to review an advertisement or campaign for compliance, disclosures, claims support, and overall audit status.
Campaign and Advertisement Details
Campaign or Ad Name
*
Advertiser or Brand Name
*
Ad ID or Reference Number
Date of Review
*
-
Month
-
Day
Year
Date
Advertising Channel
*
Please Select
Social Media
Search
Display
Email
Print
Radio
TV
Outdoor
Website
Other
Ad Format or Type
*
Please Select
Image Ad
Video Ad
Carousel Ad
Text Ad
Audio Ad
Banner Ad
Sponsored Content
Landing Page
Other
Jurisdiction or Market Reviewed
*
Audience, Claims, and Required Disclosures
Intended Audience
*
Please Select
General consumers
Adults
Teens
Business professionals
Parents
Seniors
Industry professionals
Other
Primary Claim(s) Made in the Ad
*
Claim Type
*
Objective
Subjective
Are Required Disclosures Present?
*
Yes
No
How Clear and Conspicuous Are the Disclosures?
1
2
3
4
5
Are Restrictions, Conditions, or Qualifiers Stated?
*
Yes
No
Required Disclosures Included or Missing
Pricing terms
Terms and conditions
Eligibility restrictions
Time-limited offer
Results not typical
Paid partnership disclosure
Material limitations
Material risks
Other
Creative, Evidence, and Placement Review
Creative asset file
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Creative asset URL
Headline and copy review
*
Visual review
*
Evidence or substantiation provided
Disclosure placement and visibility
*
1
2
3
4
5
Is the ad misleading or potentially misleading?
*
No
Potentially misleading
Yes
Issues found
Compliance Outcome and Corrective Actions
Overall Compliance Status
*
Compliant
Compliant with Changes
Non-Compliant
Needs Legal Review
Severity of Issues
*
Minor
1
2
3
4
5
6
7
8
9
Critical
10
1 is Minor, 10 is Critical
Required Corrective Actions
Responsible Reviewer / Owner
*
Target Completion Date
-
Month
-
Day
Year
Date
Final Auditor Notes
Sign-off / Approval Status
*
Approved
Approved with Changes
Not Approved
Pending Review
Submit Audit
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