Sales Role-Play Evaluation Form
Evaluate and provide feedback on a sales role-play exercise. Please complete all sections based on your assessment.
Evaluator Name
*
First Name
Last Name
Evaluator Email
*
example@example.com
Participant (Sales Rep) Name
*
First Name
Last Name
Scenario or Call Context
*
Product or Service Discussed
*
Opening and Rapport Building
*
Rows
Rating
Greeted the customer professionally
1
Established rapport quickly
2
Set a positive tone for the conversation
3
Needs Discovery
*
Rows
Rating
Asked relevant questions
4
Listened actively
5
Identified customer needs
6
Product Knowledge
*
1
2
3
4
5
Objection Handling
*
Handled objections confidently and effectively
Addressed some objections but missed key points
Struggled to handle objections
Closing Technique
*
Strong close, secured commitment or next step
Attempted to close, some hesitation
Did not attempt to close
Communication and Professionalism
*
Poor
1
2
3
4
Excellent
5
1 is Poor, 5 is Excellent
Overall Score
*
1
2
3
4
5
6
7
8
9
10
Strengths Observed
Areas for Improvement
Final Recommendation / Feedback
*
Ready for customer-facing role
Needs further development
Not recommended at this time
Submit Evaluation
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