Restaurant Marketing Audit Checklist
Evaluate key marketing areas and identify actionable improvements for your restaurant.
Overall Online Presence
*
1
2
3
4
5
Website Quality and Up-to-Date Information
*
Excellent
Good
Needs Improvement
Not Present
Social Media Activity
*
Active and Engaging
Occasional Posts
Rarely Updated
No Social Media
Brand Consistency Across Platforms
*
Consistent Branding
Mostly Consistent
Inconsistent
Online Reviews Management
*
Actively Managed & Responded
Occasionally Managed
Rarely Checked
No Review Management
Current Promotions and Offers
*
Multiple Active Promotions
Occasional Promotions
No Promotions
Customer Engagement Tactics
*
Loyalty Programs
Email Marketing
Events/Special Nights
Mobile App
Other
Marketing Materials Checklist
*
Rows
Present
Needs Update
Not Used
Printed Menus
1
2
3
Flyers/Posters
4
5
6
Table Tents
7
8
9
Business Cards
10
11
12
Local Listings (Google, Yelp, TripAdvisor, etc.)
*
All Listings Claimed & Updated
Some Listings Claimed
None Claimed
Key Marketing Strengths and Weaknesses
*
Recommended Priority Actions
*
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