Public Relations Risk Mitigation Assessment Form
Use this Public Relations Risk Mitigation Assessment Form to evaluate your organization's PR risk exposure, preparedness, and mitigation strategies.
How would you rate your organization's current exposure to PR risks?
*
1
2
3
4
5
Which of the following best describes your current PR risk identification process?
*
No formal process
Ad-hoc identification
Periodic reviews
Ongoing monitoring with dedicated team
How prepared is your organization to respond to a sudden PR crisis?
*
Not prepared
1
2
3
4
Fully prepared
5
1 is Not prepared, 5 is Fully prepared
Please rate the clarity of your current PR messaging for crisis situations.
*
1
2
3
4
5
Which stakeholders are included in your PR risk mitigation planning? (Select all that apply)
*
Executive leadership
Legal team
Communications/PR team
External agencies
Other
What communication channels are ready to be used in case of a PR incident? (Select all that apply)
*
Press release
Social media
Company website
Email to stakeholders
Internal communication tools
Other
How effective is your current PR incident escalation workflow?
*
Not effective
1
2
3
4
Highly effective
5
1 is Not effective, 5 is Highly effective
Who is responsible for final approval of PR responses?
*
CEO/Executive leadership
Head of Communications/PR
Legal counsel
Other
Please indicate the frequency with which you review and update your PR risk mitigation plan.
*
Never
Annually
Quarterly
Monthly
Please use the table below to assess your organization's mitigation readiness for each PR risk area.
*
Rows
Not ready
Partially ready
Fully ready
Message development
1
2
3
Stakeholder communication
4
5
6
Media relations
7
8
9
Escalation process
10
11
12
Monitoring & feedback
13
14
15
Submit Assessment
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