Email Marketing GDPR Compliance Checklist
Confirm your team's GDPR compliance readiness before sending email marketing campaigns. Use this checklist to document key operational checks and ensure best practices are followed.
Campaign Name or Reference
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Sender Organization or Brand Name
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Data Controller Name or Team Responsible
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Campaign Purpose / Lawful Basis Summary
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Audience Source / How Contacts Were Collected
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Recipients have a valid permission basis or other documented contact basis
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Yes – All recipients have valid consent or another documented basis
No – Some recipients may not have valid permission or documentation
Not sure – Needs further review
Unsubscribe / Opt-out Option is Included in the Email
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Yes – Clear and easy unsubscribe or opt-out is provided
No – Unsubscribe or opt-out not clearly available
Privacy Notice / Data Handling Information is Linked or Available
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Yes – Privacy notice is linked or information is provided
No – Privacy notice or data handling info is missing
Segmentation / Targeting Rules Reviewed for Relevance and Minimization
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Yes – Segmentation reviewed for data minimization and relevance
No – Segmentation or targeting rules not reviewed
Final Compliance Checklist Status or Reviewer Confirmation Notes
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Submit Compliance Checklist
Should be Empty: