Nonprofit Marketing Audit Checklist
Evaluate your nonprofit’s marketing efforts across channels, branding, audience, and engagement to identify strengths and next steps.
Which marketing channels are currently being used?
*
Website
Email
Social Media
Events
Print Materials
PR/Media
Other
How consistent is your nonprofit’s branding across all materials and channels?
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Not consistent
1
2
3
4
Very consistent
5
1 is Not consistent, 5 is Very consistent
How clearly have you defined and targeted your primary audience segments?
*
Not clear
1
2
3
4
Very clear
5
1 is Not clear, 5 is Very clear
How would you rate the performance of your content (blogs, stories, videos, etc.) in engaging your audience?
*
1
2
3
4
5
How effective are your efforts to engage and retain donors and volunteers?
*
Not effective
1
2
3
4
Very effective
5
1 is Not effective, 5 is Very effective
How would you describe your website’s SEO and user experience?
*
Please Select
Excellent
Good
Average
Needs Improvement
Poor
How would you rate your email marketing campaigns’ effectiveness?
*
1
2
3
4
5
Which social media platforms are you active on?
*
Facebook
Instagram
Twitter/X
LinkedIn
YouTube
TikTok
Other
How frequently do you review marketing analytics and adjust your strategies?
*
Please Select
Weekly
Monthly
Quarterly
Rarely
Never
What are your top three marketing priorities or next actions?
*
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