Brand Character Strategy Survey Form
Help us define and refine our brand’s character and personality by sharing your insights in this survey.
Which of the following best describes the overall personality you associate with our brand?
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Innovative
Trustworthy
Friendly
Bold
Professional
Other
How would you rate our brand’s ability to stand out from competitors?
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1
2
3
4
5
Select the values you believe our brand represents.
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Integrity
Creativity
Customer Focus
Sustainability
Reliability
Other
How would you describe the tone of our brand’s communications?
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Formal
Conversational
Inspirational
Authoritative
Playful
Other
Please indicate your level of agreement with the following statements about our brand.
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Rows
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
The brand is consistent in its messaging.
1
2
3
4
5
The brand’s visual identity matches its personality.
6
7
8
9
10
The brand makes an emotional connection with its audience.
11
12
13
14
15
What three words would you use to describe our brand?
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How emotionally connected do you feel to our brand?
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Not at all connected
1
2
3
4
5
6
7
8
9
Extremely connected
10
1 is Not at all connected, 10 is Extremely connected
Which audience do you believe our brand appeals to most?
*
Please Select
Young Professionals
Families
Business Owners
Students
Retirees
Other
In your opinion, what makes our brand unique?
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Share one suggestion for strengthening our brand’s character.
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