Advertisement Analysis Worksheet Form
Use this worksheet to analyze an advertisement’s brand, medium, message, target audience, creative elements, and overall effectiveness. Keep the form title exactly as "Advertisement Analysis Worksheet Form" throughout the form.
Advertisement Overview
Advertisement Title/Name
*
Brand or Advertiser Name
*
Medium/Platform
Please Select
Social Media
Print
Video
Search
Outdoor
Website
Email
Other
Date Viewed or Campaign Date
-
Month
-
Day
Year
Date
Creative and Message Analysis
Main product/service or offer being promoted
*
Primary message or call-to-action
*
Target audience
*
Visual or design elements observed
Image
Color scheme
Logo
Typography
Headline
Layout
Audio
Animation
Other
Performance Evaluation
Overall effectiveness rating
*
1
2
3
4
5
Strengths and weaknesses
*
Rows
Strengths
Weaknesses
Overall evaluation
Likely audience response or action taken
Click
Inquire
Purchase interest
Ignore
Share
Unsure
Additional notes or recommendations
Submit
Should be Empty: