Marketing Idea Scorecard Form
Evaluate and score marketing ideas across key criteria to support decision-making.
Idea Title
*
Brief Concept Summary
*
Target Audience
*
Primary Marketing Channel Fit
*
Social Media
Email Marketing
Content Marketing
Paid Advertising
Influencer Partnerships
Other
Main Goal of the Idea
*
Brand Awareness
Lead Generation
Customer Acquisition
Customer Retention
Sales Increase
Other
Expected Impact
*
Very Low
1
2
3
4
Very High
5
1 is Very Low, 5 is Very High
Estimated Effort Required
*
Very Low
1
2
3
4
Very High
5
1 is Very Low, 5 is Very High
Budget Range
*
Please Select
Under $1,000
$1,000 - $5,000
$5,001 - $10,000
$10,001 - $25,000
Over $25,000
Estimated Timeline
*
Please Select
Less than 1 month
1-3 months
4-6 months
7-12 months
Over 1 year
Risk Assessment Matrix
*
Rows
Likelihood
Impact
Market Risk
1
2
Execution Risk
3
4
Budget Risk
5
6
Overall Recommendation
*
Strongly Recommend
Recommend with Reservations
Neutral / Needs More Information
Do Not Recommend
Submit Evaluation
Should be Empty: