Marketing Authenticity Integrity Awareness Survey Form
Please complete this survey to help us understand perspectives on authenticity and integrity in marketing. Your responses are anonymous and will contribute to improving ethical standards in marketing practices.
How familiar are you with the concepts of authenticity and integrity in marketing?
*
Very familiar
Somewhat familiar
Heard of them but not sure what they mean
Not familiar at all
In your opinion, how often do you encounter authentic marketing messages?
*
Very often
Often
Sometimes
Rarely
Never
Please rate your agreement with the following statements about marketing authenticity and integrity.
*
Rows
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Most marketing campaigns are honest
1
2
3
4
5
I can usually tell when a campaign is authentic
6
7
8
9
10
Integrity is important in marketing
11
12
13
14
15
Misleading claims harm consumer trust
16
17
18
19
20
How important is it for brands to demonstrate integrity in their marketing?
*
Not important
1
2
3
4
Extremely important
5
1 is Not important, 5 is Extremely important
Have you ever changed your perception of a brand due to its marketing authenticity or lack thereof?
*
Yes, positively
Yes, negatively
No change
How likely are you to recommend a brand that demonstrates authenticity and integrity in its marketing?
*
1
2
3
4
5
Which of the following best describes your trust in marketing messages?
*
I trust most marketing messages
I am skeptical but open-minded
I rarely trust marketing messages
Please indicate how much you agree with the following statement: 'Authentic marketing positively influences my purchasing decisions.'
*
Strongly Disagree
1
2
3
4
Strongly Agree
5
1 is Strongly Disagree, 5 is Strongly Agree
What do you believe is the biggest challenge to achieving authenticity in marketing today?
*
Please Select
Pressure to meet sales targets
Competition
Changing consumer expectations
Lack of transparency
Other
Please share any additional thoughts or suggestions on marketing authenticity and integrity (optional).
Submit Survey
Should be Empty: