App Store Optimization Audit Checklist Form
Use this App Store Optimization Audit Checklist Form to systematically review and document key aspects of an app’s store listing optimization.
App Name and Store Platform
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Audit Scope (select all that apply)
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Full ASO Audit
Metadata Only
Visual Assets Only
Ratings & Reviews Only
Localization Only
Other
Keyword Optimization Reviewed
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Primary keywords are relevant and targeted
Keyword placement is optimized in title/subtitle
Competitor keyword analysis completed
Long-tail keywords considered
Metadata Review Completed
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App title follows best practices
Subtitle/short description is compelling
Long description is clear and keyword-optimized
Promo text (if applicable) is up-to-date
Visual Assets Review
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App icon is high quality and on-brand
Screenshots are clear and highlight key features
Preview video (if available) is engaging
All assets meet store guidelines
Ratings & Reviews Review
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Average rating is monitored
Recent reviews analyzed for feedback
Strategy in place to encourage positive reviews
Negative reviews addressed
Localization Review
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App listing localized for target markets
Localized screenshots/assets provided
Localized keywords researched
Conversion Issues Identified
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Drop-off points analyzed (impressions vs. installs)
Potential friction in the listing identified
Improvement opportunities documented
Priority Findings (summarize top issues)
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Next Steps / Recommended Actions
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Submit Audit Checklist
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