Competitor Store Audit Form
Use this form to document your observations during a competitor retail store visit. All responses help benchmark performance and identify opportunities.
Store Name
*
Store Location (Address or Mall/Complex Name)
*
Date of Visit
*
 -
Month
 -
Day
Year
2 digit month, 2 digit day, 4 digit year
Date
Time of Visit
*
Hour Minutes
AM
PM
AM/PM Option
Overall Store Cleanliness
*
Excellent
Good
Average
Poor
Staff Friendliness and Availability
*
Very Friendly
Somewhat Friendly
Neutral
Unfriendly
Product Availability (Were key products in stock?)
*
All key products available
Some products out of stock
Many products out of stock
Promotions and Offers Observed
Competitor Pricing Observation (e.g., price points of key items)
Notable Visual Merchandising or Displays
Additional Comments or Observations
Submit Audit
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