Hospital Marketing Audit Checklist Form
Use this Hospital Marketing Audit Checklist Form to evaluate and document the hospital’s marketing presence and performance across all key areas.
Hospital Name
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Branding Consistency Across All Materials
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Consistent branding across all channels
Minor inconsistencies found
Significant inconsistencies across materials
No branding guidelines present
Website and SEO Performance
*
Excellent (optimized, updated, mobile-friendly, fast)
Good (minor improvements needed)
Needs improvement (several issues found)
Poor (outdated, unoptimized, or broken)
Social Media Presence and Activity
*
Active on all major platforms with regular updates
Active on some platforms, but irregular updates
Inactive or rarely updated
No social media presence
Advertising Channels Used
*
Digital ads (Google, Facebook, etc.)
Print ads (magazines, newspapers)
Outdoor ads (billboards, transit)
Radio/TV
None
Other
Content Marketing Activities
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Blog articles
Patient education materials
Video content
Newsletters
None
Other
Patient Outreach Methods Used
*
Email campaigns
Community events
Health fairs
Direct mail
None
Other
Reputation Management Practices
*
Active monitoring and response to reviews
Occasional monitoring or response
No reputation management in place
Compliance-Safe Marketing Practices
*
All marketing follows compliance guidelines
Some minor compliance risks
Significant compliance issues present
Unsure
Overall Marketing Performance Rating
*
1
2
3
4
5
Additional Comments or Recommendations
Submit Audit
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