A/B Test Results Report Form
Report the results of your A/B test using this form. Please provide clear details about the experiment, variants, metrics, and outcomes for a complete record.
Experiment Name
*
Date of Test
*
 -
Month
 -
Day
Year
2 digit month, 2 digit day, 4 digit year
Date
Hypothesis
*
Description of Experiment
*
Test Variants
*
Primary Metric Measured
*
Results for Each Variant
*
Statistical Significance Achieved?
*
Yes
No
Not Calculated
Key Findings & Conclusions
*
Recommended Next Steps
Submit Report
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