Website Brand Assessment Form
Assess your website’s brand presence, visual consistency, and key improvement opportunities.
Brand Profile
Website URL
*
Your role
*
Owner
Marketer
Designer
Developer
Other
Primary goal of the website
*
Generate leads
Sell products
Build trust
Showcase portfolio
Support customers
Other
Visual Identity Assessment
Logo Clarity
*
Poor
1
2
3
4
Excellent
5
1 is Poor, 5 is Excellent
Color Palette Consistency
*
Poor
1
2
3
4
Excellent
5
1 is Poor, 5 is Excellent
Typography Quality
*
Poor
1
2
3
4
Excellent
5
1 is Poor, 5 is Excellent
Imagery Style Consistency
*
Poor
1
2
3
4
Excellent
5
1 is Poor, 5 is Excellent
Overall Visual Polish
*
Poor
1
2
3
4
Excellent
5
1 is Poor, 5 is Excellent
Brand Consistency by Website Section
*
Rows
1
2
3
4
5
Homepage
1
2
3
4
5
Navigation
6
7
8
9
10
Content Pages
11
12
13
14
15
Footer
16
17
18
19
20
Brand Feedback
Biggest brand strengths
Biggest brand issues or inconsistencies
Top priority improvement area
Submit
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