Content Operations Assessment Questionnaire
Assess your content operations workflow, governance, tools, challenges, and priorities using this questionnaire.
Assessment Overview
Role or department
*
Content operations
Marketing
Editorial
Communications
Product
Design
Operations
Other
Team or function size
*
Please Select
Solo practitioner
2-5 people
6-10 people
11-25 people
26-50 people
51+ people
Primary content types managed
*
Web content
Blog articles
Social media content
Email campaigns
Product content
Knowledge base articles
Video content
Print materials
Documentation
Other
Workflow, Governance, and Tools
Current content workflow maturity
*
Ad hoc
Defined
Standardized
Optimized
Fully automated
Tools and platforms used for content operations
*
Content Management System (CMS)
Digital Asset Management (DAM)
Project management tool
Collaboration/chat platform
Workflow automation tool
Translation/localization tool
Analytics/BI tool
Design/prototyping tool
Other
Collaboration and approval process structure
*
Rows
Not in place
Partial
Defined
Consistent
Optimized
Content planning
1
2
3
4
5
Draft creation
6
7
8
9
10
Review and editing
11
12
13
14
15
Approval
16
17
18
19
20
Publishing
21
22
23
24
25
Post-publish updates
26
27
28
29
30
Content governance and standards maturity
*
Not established
1
2
3
4
5
6
7
8
9
Fully mature
10
1 is Not established, 10 is Fully mature
Challenges and Priorities
Biggest operational challenges
*
Content review bottlenecks
Inconsistent governance or approvals
Slow publishing turnaround
Asset/version management issues
Cross-team communication gaps
Tooling inefficiencies
Resource or capacity constraints
Reporting or measurement gaps
Other
Overall effectiveness of current content operations
*
1
2
3
4
5
Top priority improvements or goals
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Should be Empty: