Rhetorical Appeal Analysis Form
Use this form to assess and analyze rhetorical appeals in a text, speech, ad, or message. Please complete all fields to the best of your ability. Title and descriptions remain consistent: Rhetorical Appeal Analysis Form.
Title or Name of the Text, Speech, Ad, or Message
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Type of Artifact
*
Please Select
Text
Speech
Advertisement
Message
Other
Which rhetorical appeals are present? (Select all that apply)
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Ethos (credibility/trust)
Pathos (emotion)
Logos (logic/reason)
How effective is the use of Ethos?
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Rows
1 (Not Effective)
2
3
4
5 (Highly Effective)
Ethos
1
2
3
4
5
Pathos
6
7
8
9
10
Logos
11
12
13
14
15
Which appeal is most dominant?
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Ethos
Pathos
Logos
Briefly explain how the dominant appeal is used.
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Overall persuasiveness of the message
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1
2
3
4
5
Provide one specific example from the text, speech, ad, or message that illustrates a rhetorical appeal.
Additional comments or observations (optional)
Submit Analysis
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