Marketing Technology Evaluation Checklist
Marketing Technology Evaluation Checklist
Ease of Use
*
1
2
3
4
5
Integration Capabilities
*
1
2
3
4
5
Feature Set Completeness
*
1
2
3
4
5
Customer Support Quality
*
1
2
3
4
5
Reporting & Analytics
*
1
2
3
4
5
Scalability and Performance
*
1
2
3
4
5
Pricing Transparency
*
Very Transparent
Somewhat Transparent
Not Transparent
Security and Compliance Confidence
*
High
Moderate
Low
User Adoption & Satisfaction
*
Rows
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Most users are satisfied with the tool
1
2
3
4
5
The tool is easy to train new users
6
7
8
9
10
User feedback is generally positive
11
12
13
14
15
Overall Recommendation
*
Highly Recommend
Recommend with Reservations
Do Not Recommend
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