Vehicle Product Strategy Survey Form
Share the vehicle product direction, customer priorities, competitive context, and launch strategy so the team can shape the product plan.
Product & Market Context
Vehicle type / product line
*
Target market / region
*
Current product stage
*
Concept
Prototype
Launch-ready
In-market
Refresh
Customer Strategy
Primary target customer segment(s)
*
Main customer pain points or jobs-to-be-done
*
Top purchase drivers
*
Total cost of ownership
Safety and reliability
Fuel efficiency or range
Performance
Technology and connectivity
Comfort and convenience
Brand reputation
After-sales service
Other
Competitive & Feature Priorities
Main competitors or alternatives
Desired differentiators
Superior performance
Advanced safety
Longer range / better efficiency
Smart technology & connectivity
Premium comfort
Lower cost / better value
Design & styling
Off-road capability
Towing / hauling capability
Customizable trims / options
Other
Feature priority rating (1 = Low priority, 10 = Highest priority)
*
Low priority
1
2
3
4
5
6
7
8
9
Highest priority
10
1 is Low priority, 10 is Highest priority
Commercial Readiness
Expected Price Positioning
*
Budget
Mid-range
Premium
Ultra-premium
Launch Timeline Target
*
 -
Month
 -
Day
Year
2 digit month, 2 digit day, 4 digit year
Date
Primary Go-to-Market Channel
*
Please Select
Direct Sales
Dealers
Fleet Sales
Online Sales
Partnerships
Other
Submit Survey
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