Advertising Visual Metaphor Survey Form
Please evaluate the advertising visual below based on your perception and interpretation of its metaphor. Your insights will help us better understand the impact and effectiveness of metaphorical advertising.
Your Name (optional)
First Name
Last Name
Email (optional, for follow-up)
example@example.com
Please rate the clarity of the metaphor in the advertising visual.
*
1
2
3
4
5
How relevant is the metaphor to the advertised product or service?
*
Highly relevant
Somewhat relevant
Not very relevant
Not relevant at all
What emotion does the visual metaphor evoke?
*
Curiosity
Excitement
Confusion
Amusement
Indifference
Other
Please indicate your level of agreement with the following statements about the advertising visual.
*
Rows
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
The metaphor is easy to understand.
1
2
3
4
5
The metaphor enhances the message.
6
7
8
9
10
The metaphor makes the ad memorable.
11
12
13
14
15
The metaphor fits the brand.
16
17
18
19
20
Describe in your own words what you believe the metaphor in the visual represents.
*
What is the main message you take away from this advertising visual?
*
Do you find the use of metaphor in this advertisement effective overall?
*
Yes
Somewhat
No
Any additional comments or suggestions?
Submit Survey
Should be Empty: