Healthcare Marketing Audit Checklist Form
Use this form to systematically review and assess your healthcare marketing materials and channels for quality, consistency, compliance, and effectiveness.
Auditor Name
*
First Name
Last Name
Date of Audit
*
 -
Month
 -
Day
Year
2 digit month, 2 digit day, 4 digit year
Date
Which marketing channels are being audited?
*
Website
Social Media
Email Campaigns
Print Materials
Events/Webinars
Other
Are all marketing materials consistent with the organization's brand guidelines?
*
Yes
No
Partially
Are all materials compliant with healthcare regulations and disclaimers?
*
Yes
No
Needs Review
Is the content accurate, up-to-date, and relevant for the target audience?
*
Yes
No
Some Updates Needed
How would you rate the accessibility of the marketing materials (e.g., readability, ADA compliance)?
*
1
2
3
4
5
Evaluate the effectiveness of the current marketing channels.
*
Rows
Very Effective
Somewhat Effective
Not Effective
Website
1
2
3
Social Media
4
5
6
Email Campaigns
7
8
9
Print Materials
10
11
12
Events/Webinars
13
14
15
List any gaps or opportunities for improvement identified.
Add any additional comments or recommendations.
Upload a sample or screenshot of marketing materials reviewed (optional)
Upload a File
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of
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