Marketing Analytics Maturity Survey Form

Marketing Analytics Maturity Survey Form
Assess your organization’s marketing analytics maturity across tracking, attribution, reporting, governance, tools, and team capability. Complete this survey to benchmark your current state and identify areas for growth.
Company Name
Industry
Company Size (number of employees)
How would you rate your organization’s ability to track marketing data across channels?
Which attribution models does your organization currently use? (Select all that apply)
Other
How frequently does your organization generate marketing performance reports?

Please indicate the level of agreement with the following statements about your organization’s marketing analytics practices.

Rows	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree
We have clear data governance policies for marketing analytics
Our analytics tools are integrated with other business systems
Our analytics team receives regular training
We trust the accuracy of our marketing data

Which marketing analytics tools/platforms does your organization currently use? (Select all that apply)
Other
How would you describe your organization’s marketing analytics team capability?
What is your organization’s biggest challenge in marketing analytics today?
Overall, how mature do you consider your organization’s marketing analytics practices?

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10
1 is Not mature, 10 is Highly mature
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