Consumer Behavior Scenario Assessment Form
Assess a consumer behavior scenario by describing the context and rating likely decisions, influences, and outcomes.
Scenario Profile
Scenario Title
*
Consumer Context / Category
*
In-Store Purchase
Online Shopping
Mobile App Use
Subscription Service
Brand Research
Price Comparison
Product Review
Customer Support
Other
Scenario Description
*
Behavior Assessment
Purchase Intent
*
Very Unlikely
1
2
3
4
5
6
7
8
9
Very Likely
10
1 is Very Unlikely, 10 is Very Likely
Perceived Value
*
Very Low
1
2
3
4
5
6
7
8
9
Very High
10
1 is Very Low, 10 is Very High
Trust / Confidence
*
Very Low
1
2
3
4
5
6
7
8
9
Very High
10
1 is Very Low, 10 is Very High
Most Likely Consumer Action Next
*
Buy now
Compare alternatives
Seek more information
Wait and decide later
Abandon purchase
Other
Decision Factors
Rate the importance of each factor in the consumer decision
*
Rows
Not Important
Slightly Important
Moderately Important
Very Important
Extremely Important
Price sensitivity
1
2
3
4
5
Convenience
6
7
8
9
10
Brand trust
11
12
13
14
15
Product relevance
16
17
18
19
20
Urgency
21
22
23
24
25
Social influence
26
27
28
29
30
Additional factors affecting the decision
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