Consumer Packaged Goods Assessment Questionnaire Form
Please complete this comprehensive assessment to evaluate key aspects of your consumer packaged goods business. Your responses will help identify strengths and areas for improvement. All questions are designed for clarity and ease of use.
Company Name
*
Overall Product Quality
*
1
2
3
4
5
Which best describes your current supply chain reliability?
*
Highly reliable
Mostly reliable
Somewhat reliable
Unreliable
Please indicate your level of agreement with the following statements:
*
Rows
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Our brand is well recognized in our target market.
1
2
3
4
5
We actively invest in product innovation.
6
7
8
9
10
Our products meet all relevant regulatory requirements.
11
12
13
14
15
We have clear sustainability initiatives in place.
16
17
18
19
20
Current Distribution Channels (select all that apply)
*
Retail stores
E-commerce
Wholesale
Direct-to-consumer
Other
How frequently do you launch new products?
*
Quarterly or more often
Twice a year
Once a year
Less than once a year
Which of the following best describes your current pricing strategy? (Select all that apply)
*
Premium pricing
Value-based pricing
Competitive pricing
Discount/Promotional pricing
Other
Indicate your satisfaction with the following aspects of your business:
*
Rows
Very Dissatisfied
Dissatisfied
Neutral
Satisfied
Very Satisfied
Product portfolio diversity
21
22
23
24
25
Customer loyalty
26
27
28
29
30
Brand reputation
31
32
33
34
35
Operational efficiency
36
37
38
39
40
What are your top three priorities for growth in the next 12 months?
Additional Comments
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