Retail Gap Analysis Survey
Use this survey to evaluate your retail operations, customer experience, merchandising, technology, and growth opportunities.
Retail Profile
Retail company name
*
Primary store or chain type
*
Independent store
Local chain
Regional chain
National chain
Online-only retailer
Franchise
Marketplace seller
Other
Number of locations
*
Primary market or region served
Please Select
Local city
State or province
Multi-state
National
International
Other
Current Operations and Performance
Current performance assessment
*
Rows
Very weak
Weak
Neutral
Strong
Very strong
Merchandising
1
2
3
4
5
Inventory availability
6
7
8
9
10
Pricing
11
12
13
14
15
Customer experience
16
17
18
19
20
Digital capabilities
21
22
23
24
25
Biggest current challenge or gap
*
Overall business priority level
Low priority
1
2
3
4
5
6
7
8
9
High priority
10
1 is Low priority, 10 is High priority
Opportunities and Next Steps
Top improvement area(s)
*
Foot traffic generation
Conversion rate
Average transaction value
Inventory availability
Merchandising and store layout
Staff training and service quality
Customer experience and loyalty
Omnichannel capabilities
Pricing and promotions
Technology and reporting
Other
Desired support, initiative ideas, or next steps
Overall readiness to act on improvement initiatives
*
Not ready
1
2
3
4
5
6
7
8
9
Fully ready
10
1 is Not ready, 10 is Fully ready
Submit Survey
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