Search Ads Evaluation Form
Evaluate search ad quality, relevance, and performance using the same title consistently throughout the form.
Ad Context
Campaign Name
*
Ad Group Name
*
Search Query or Keyword Theme
*
Landing Page URL
*
Performance Evaluation
Overall Effectiveness
*
1
2
3
4
5
Relevance to Search Intent
*
Very relevant
Mostly relevant
Somewhat relevant
Not relevant
Click-Through Quality / Appeal
*
1
2
3
4
5
Observed Strengths and Issues
Strong headline match
Clear value proposition
Compelling call to action
Weak intent match
Landing page mismatch
Reviewer Notes
Evaluation Comments
Recommendation Status
*
Keep as is
Optimize
Pause
Test alternative
Submit
Should be Empty: