Market Opportunity Assessment Checklist Form
Use this checklist to systematically assess and score a market opportunity across essential criteria. All fields are required for a thorough evaluation.
How large is the target market for this opportunity?
*
Very Large (national/global)
Large (regional)
Moderate
Small/Niche
What is the expected market growth rate?
*
High (>10% per year)
Moderate (5-10% per year)
Low (<5% per year)
Declining market
How strong is the customer need or pain point addressed?
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Very Weak
1
2
3
4
Very Strong
5
1 is Very Weak, 5 is Very Strong
How intense is the current competition?
*
Very intense (many strong competitors)
Moderate (some competitors)
Low (few or weak competitors)
No direct competitors
What is the level of barriers to entry for new competitors?
*
High (difficult to enter)
Moderate
Low (easy to enter)
How easy is it to reach and acquire target customers?
*
Very Difficult
1
2
3
4
Very Easy
5
1 is Very Difficult, 5 is Very Easy
What is the potential for pricing power and profitability?
*
High (premium pricing possible)
Moderate
Low (commoditized pricing)
How scalable is the business model?
*
Not Scalable
1
2
3
4
Highly Scalable
5
1 is Not Scalable, 5 is Highly Scalable
Please rate the level of regulatory or legal risk.
*
1
2
3
4
5
Checklist: Which of the following have you validated for this opportunity? (Select all that apply)
*
Customer interviews conducted
Market data analyzed
Competitor analysis completed
Business model tested
Go-to-market strategy developed
Other
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