Marketing Customer Analysis Worksheet
Analyze and understand your business’s marketing customers and key audience segments. Complete each section to clarify who you serve and how to reach them effectively.
Business Name
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Primary Customer Segments
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Describe the main needs or pain points of your customers.
*
What are the typical demographics of your customers?
Which marketing channels do your customers use most?
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Social Media
Email
Search Engines
Events/Conferences
Word of Mouth
Other
What motivates your customers to choose your product or service?
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Describe any common objections or barriers your customers face.
Customer Journey Stage
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Please Select
Awareness
Consideration
Decision
Loyalty/Advocacy
How do you currently collect feedback from your customers?
Any additional notes or insights about your marketing audience?
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