Media Readiness Assessment Form
Evaluate your media or communications effort's preparedness for launch by completing this comprehensive assessment.
How clearly defined are the objectives for this media/communications effort?
*
1
2
3
4
5
How well is the target audience identified and understood?
*
1
2
3
4
5
Content Status
*
All content finalized and approved
Some content in progress
Content planning still underway
Which distribution channels are prepared for launch?
*
Social media
Email
Website
Press/Media outreach
Other
Team Alignment
*
All roles and responsibilities are clear
Some roles need clarification
Team structure is still forming
Readiness Matrix
*
Rows
Not Started
In Progress
Complete
Media assets prepared
1
2
3
Key messages approved
4
5
6
Stakeholder sign-off
7
8
9
Crisis plan in place
10
11
12
Is the launch timeline realistic and clearly defined?
*
Yes
Somewhat
No
How prepared are you to measure and evaluate outcomes?
*
1
2
3
4
5
Resource Availability
*
All resources secured
Most resources available
Significant resources missing
Briefly describe any major risks or gaps remaining before launch.
Submit Assessment
Should be Empty: