Brand Anthropomorphism Scale Questionnaire Form

Brand Anthropomorphism Scale Questionnaire Form
Please help us understand how you perceive our brand by completing this short assessment. Your responses are anonymous and will be used to improve our brand experience.
To what extent do you agree with the following statement: "This brand is like a person."

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1 is Strongly Disagree, 7 is Strongly Agree
To what extent do you agree with the following statement: "This brand has a personality."

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1 is Strongly Disagree, 7 is Strongly Agree
How much do you agree: "This brand can experience emotions."

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1 is Strongly Disagree, 7 is Strongly Agree
How much do you agree: "This brand is capable of forming relationships."

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1 is Strongly Disagree, 7 is Strongly Agree
How would you rate the social presence of this brand?
Which of the following best describes your perception of this brand?
Other
Select the traits you associate with this brand:
Other
Please indicate your agreement with the following statements about the brand:
Rows Strongly Disagree Disagree Neutral Agree Strongly Agree
This brand is imaginative
This brand is reliable
This brand is expressive
How likely are you to recommend this brand to a friend or colleague?

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1 is Not at all likely, 10 is Extremely likely
Overall, how would you rate your impression of this brand?
Please share any additional thoughts about this brand (optional):
Should be Empty:

Select theme: