YouTube Ads Performance Audit Checklist Form
A structured checklist to evaluate and document the performance of YouTube ads campaigns. Use this form to review key campaign elements, assess effectiveness, and record actionable recommendations.
Campaign Name or ID
*
Audit Date Range
*
 -
Month
 -
Day
Year
2 digit month, 2 digit day, 4 digit year
Date
Account or Channel Context (briefly describe relevant details)
Are campaign objectives clearly defined and aligned with business goals?
*
Yes
No
Partially
Performance Metrics (rate campaign performance overall)
*
1
2
3
4
5
Creative Review: Are ad visuals and messaging engaging and on-brand?
*
Yes
No
Needs Improvement
Targeting Review: Is the audience targeting appropriate and well-defined?
*
Yes
No
Needs Adjustment
Landing Page Evaluation: Is the landing page experience effective and relevant?
*
Yes
No
Partially
Budget and Spend Efficiency (rate how efficiently the budget is being used)
*
1
2
3
4
5
Recommendations and Next Steps
Submit Audit
Should be Empty: