Marketing Claim Testing Survey Form
Evaluate how clear, credible, and persuasive a marketing claim feels to your audience.
Survey Respondent Profile
Respondent Role / Job Title
*
Industry / Category
*
Please Select
Consumer Goods
Retail
Technology
Healthcare
Finance
Education
Media & Advertising
Manufacturing
Professional Services
Nonprofit
Other
Marketing Claim Evaluation
Marketing claim or message being tested
*
Clarity
*
1
2
3
4
5
Credibility
*
1
2
3
4
5
Perceived persuasiveness
*
Not persuasive at all
Slightly persuasive
Moderately persuasive
Very persuasive
Extremely persuasive
Rate the claim on key dimensions
*
Rows
Low
Medium
High
Relevance
1
2
3
Trust
4
5
6
Memorability
7
8
9
Open Feedback and Outcome
What felt strongest about the claim?
What felt confusing or unconvincing?
What should we do with this claim?
*
Use as-is
Revise and retest
Replace with a different claim
Submit
Should be Empty: