360-Degree Reach Assessment Form
Assess a brand, project, or person’s audience reach from multiple viewpoints. Please provide thoughtful, structured responses for each area.
What are you assessing?
*
Brand
Project
Person
Overall audience reach
*
Very limited
1
2
3
4
5
6
7
8
9
Extensive
10
1 is Very limited, 10 is Extensive
Diversity of audience segments reached
*
Very narrow
1
2
3
4
5
6
7
8
9
Highly diverse
10
1 is Very narrow, 10 is Highly diverse
Quality of audience engagement
*
Low engagement
1
2
3
4
5
6
7
8
9
Highly engaged
10
1 is Low engagement, 10 is Highly engaged
Which primary channels are used for audience reach?
*
Social Media
Email
Events
Website
Media/PR
Other
Consistency of messaging across channels
*
Inconsistent
1
2
3
4
5
6
7
8
9
Highly consistent
10
1 is Inconsistent, 10 is Highly consistent
Perceived credibility in your field or market
*
Low credibility
1
2
3
4
5
6
7
8
9
Highly credible
10
1 is Low credibility, 10 is Highly credible
Influence compared to direct competitors
*
Much less influence
1
2
3
4
5
6
7
8
9
Much greater influence
10
1 is Much less influence, 10 is Much greater influence
Please rate the following aspects of audience reach:
*
Rows
Reach Breadth
Reach Depth
International Presence
Low
1
2
3
Moderate
4
5
6
High
7
8
9
Briefly describe the most effective aspect of current audience reach.
Submit Assessment
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