Sports Sponsorship Brand Recognition Survey Form
A short survey to understand how well respondents recognize and recall a sports sponsorship brand. Use the exact same title consistently across the form.
Brand Awareness
Do you recognize the sponsoring brand?
*
Yes
No
Not sure
Overall brand familiarity
*
Not at all familiar
1
2
3
4
5
6
7
8
9
Extremely familiar
10
1 is Not at all familiar, 10 is Extremely familiar
How clearly do you remember the brand in the sports context?
*
Rows
Very unclear
Unclear
Neutral
Clear
Very clear
Brand logo
1
2
3
4
5
Brand name
6
7
8
9
10
Sponsored event or team
11
12
13
14
15
On-site signage
16
17
18
19
20
Broadcast or digital ads
21
22
23
24
25
Sponsorship Recall and Touchpoints
Where did you notice the brand sponsorship?
*
Arena signage
Jersey sponsorship
Broadcast ads
Social media
Event activation
Digital screens
Other
How strong was the sponsorship visibility?
*
Very low
1
2
3
4
5
6
7
8
9
Very high
10
1 is Very low, 10 is Very high
Brand Perception
Brand perception attributes
*
Rows
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Trustworthiness
26
27
28
29
30
Relevance to sports
31
32
33
34
35
Memorability
36
37
38
39
40
Positive association
41
42
43
44
45
Overall brand impression
*
1
2
3
4
5
Submit
Should be Empty: