Soap Price Sensitivity Survey
Help us understand your preferences and perceptions about soap pricing. Your responses will inform better pricing and product options.
How often do you purchase soap?
*
Weekly
Every 2-3 weeks
Monthly
Less than once a month
What is your preferred price range for a single bar of soap?
*
Under $2
$2 - $4
$4 - $6
Over $6
At what price would you consider soap to be so inexpensive that you would question its quality?
*
Please Select
Under $1
$1 - $2
$2 - $3
Above $3
At what price would you consider soap to be too expensive to purchase?
*
Please Select
$3 - $4
$4 - $6
$6 - $8
Above $8
How likely are you to buy soap if the price is $2 per bar?
*
Not likely
1
2
3
4
Very likely
5
1 is Not likely, 5 is Very likely
How likely are you to buy soap if the price is $5 per bar?
*
Not likely
1
2
3
4
Very likely
5
1 is Not likely, 5 is Very likely
How would you rate the value for money of your current soap brand?
*
1
2
3
4
5
Which factor most influences your decision when buying soap?
*
Price
Brand
Ingredients
Scent
Other
How do you usually purchase soap?
*
In-store
Online
Subscription service
Please share any additional thoughts about soap pricing or what would make you switch brands.
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