Tourism Marketing Performance Survey Form
Please complete the Tourism Marketing Performance Survey Form to help us evaluate the effectiveness of our tourism marketing initiatives.
Your role in the organization
*
Please Select
Marketing Manager
Tourism Board Staff
Agency Partner
Destination Manager
Other
Region or market you are evaluating
*
Please Select
Domestic
International
Both
How would you rate the overall effectiveness of current tourism marketing campaigns?
*
1
2
3
4
5
Please rate your satisfaction with the following marketing channels:
*
Rows
Very Dissatisfied
Dissatisfied
Neutral
Satisfied
Very Satisfied
Social Media
1
2
3
4
5
Digital Advertising
6
7
8
9
10
Print Media
11
12
13
14
15
Events & Trade Shows
16
17
18
19
20
Partnerships
21
22
23
24
25
Which marketing channel has delivered the best results?
*
Social Media
Digital Advertising
Print Media
Events & Trade Shows
Partnerships
Other
How has marketing impacted visitor numbers in your region?
*
Significantly Increased
Somewhat Increased
No Change
Somewhat Decreased
Significantly Decreased
To what extent has marketing improved destination awareness?
*
No Improvement
1
2
3
4
Significant Improvement
5
1 is No Improvement, 5 is Significant Improvement
How effectively has the marketing budget been allocated across channels?
*
Very Ineffectively
1
2
3
4
Very Effectively
5
1 is Very Ineffectively, 5 is Very Effectively
What is your perception of the overall ROI (Return on Investment) for tourism marketing efforts?
*
Excellent
Good
Average
Poor
Unsure
Please share any additional feedback or suggestions for improving tourism marketing performance.
Submit Survey
Should be Empty: