Marketing Evaluation Criteria Survey Form
Please complete this survey to provide structured feedback on your marketing campaign or initiative. Your insights will help us assess effectiveness and identify opportunities for improvement.
Your role or team
*
Please Select
Marketing Manager
Content Strategist
Digital Marketing
Product Marketing
Brand Team
Agency Partner
Other
Marketing channel evaluated
*
Please Select
Email
Social Media
Paid Search
Organic Search
Display/Video
Events/Webinars
Other
Campaign or initiative name
*
Briefly describe the target audience
*
Overall effectiveness rating
*
1
2
3
4
5
Please rate the following criteria for this campaign/initiative
*
Rows
Poor
Fair
Good
Very Good
Excellent
Message clarity
1
2
3
4
5
Visual appeal
6
7
8
9
10
Audience fit
11
12
13
14
15
Call-to-action strength
16
17
18
19
20
Brand consistency
21
22
23
24
25
Conversion potential
26
27
28
29
30
Key strengths of this campaign/initiative
*
Areas for improvement
*
Final recommendation
*
Continue as is
Optimize and continue
Pause and revise
Discontinue
Other
Additional comments
Submit Evaluation
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