Student Digital Marketing Knowledge Questionnaire
Please complete this questionnaire to help us assess your understanding of key digital marketing concepts. There are 10 questions; select the most accurate answers or rate your confidence as instructed.
Which of the following is NOT a common digital marketing channel?
*
Search Engine Optimization (SEO)
Email Marketing
Billboard Advertising
Social Media Marketing
On a scale from 1 (Not confident) to 5 (Very confident), how confident are you in creating a basic social media campaign?
*
Not confident
1
2
3
4
Very confident
5
1 is Not confident, 5 is Very confident
Which metric best measures the success of a pay-per-click (PPC) campaign?
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Click-Through Rate (CTR)
Number of Impressions
Bounce Rate
Time on Page
Rate your familiarity with the following digital marketing tools:
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Rows
Not familiar
Somewhat familiar
Very familiar
Google Analytics
1
2
3
Mailchimp
4
5
6
Hootsuite
7
8
9
Facebook Ads Manager
10
11
12
Which of these is a primary goal of content marketing?
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Increase brand awareness
Reduce website speed
Limit social sharing
Decrease mobile usability
How often do you keep up with the latest digital marketing trends?
*
Weekly
Monthly
Occasionally
Rarely
Rate your ability to interpret digital marketing analytics reports.
*
1
2
3
4
5
Which statement best describes SEO?
*
Optimizing a website to rank higher in search engine results
Paying for top placement in search engines
Posting frequently on social media
Sending promotional emails
Which of the following best describes your experience with running paid online ad campaigns?
*
I have run multiple campaigns independently
I have assisted in running campaigns
I have only learned about them in theory
No experience
Select the most important factor for increasing organic website traffic:
*
High-quality, relevant content
Frequent website redesigns
Paid advertisements
Shorter page titles
Submit
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