SEM Audit Checklist Form
Use this form to audit a search engine marketing account, record checklist items, and capture findings and recommendations. Keep the same title consistent throughout the form.
Account Overview
Account Name
*
Auditor Name
*
Audit Date
*
 -
Month
 -
Day
Year
2 digit month, 2 digit day, 4 digit year
Date
Audit Period Start
*
 -
Month
 -
Day
Year
2 digit month, 2 digit day, 4 digit year
Date
Audit Period End
*
 -
Month
 -
Day
Year
2 digit month, 2 digit day, 4 digit year
Date
Campaign Audit Checklist
SEM basics audit items
*
Audit status by area
*
Rows
Done
Needs Review
Not Applicable
Account structure
1
2
3
Campaign naming
4
5
6
Ad group organization
7
8
9
Keyword match types
10
11
12
Negative keywords
13
14
15
Ad copy
16
17
18
Landing pages
19
20
21
Conversion tracking
22
23
24
Budget pacing
25
26
27
Device targeting
28
29
30
Location targeting
31
32
33
Overall issue severity
*
Minor
1
2
3
4
5
6
7
8
9
Critical
10
1 is Minor, 10 is Critical
Notes on audit gaps or action items
Findings and Recommendations
Overall Audit Result
*
Pass
Needs Attention
Critical Issues
Key Issues Found
*
Recommended Next Steps
*
Priority Level for Follow-Up
*
Please Select
Low
Medium
High
Urgent
Submit Form
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