Public Relations Data Analytics Evaluation Checklist
Evaluate the quality, clarity, and usefulness of public relations data analytics work using this streamlined checklist form.
Evaluation Scope
PR Campaign or Report Name
*
Evaluator or Team Name
*
First Name
Last Name
Evaluation Date
*
 -
Month
 -
Day
Year
2 digit month, 2 digit day, 4 digit year
Date
Analytics Type or Source
*
Please Select
Campaign Report
Dashboard Review
Media Monitoring Summary
Social Performance Report
Other
Checklist Evaluation
Data Accuracy
*
Poor
1
2
3
4
Excellent
5
1 is Poor, 5 is Excellent
Insight Clarity
*
1
2
3
4
5
KPI Relevance
*
1
2
3
4
5
Dashboard/Report Usability
*
Very easy to use
Easy to use
Acceptable
Difficult to use
Very difficult to use
Checklist Evaluation
*
Rows
Pass
Needs Improvement
Source completeness
1
2
Metric consistency
3
4
Trend identification
5
6
Audience segmentation
7
8
Actionable recommendations
9
10
Overall Review
Overall recommendation
*
Approve
Approve with revisions
Revise and resubmit
Reject
Improvement notes or next steps
Submit Evaluation
Should be Empty: