Author Link Performance Assessment Form
Author Link Performance Assessment Form
Author or link being assessed
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Overall link performance
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1
2
3
4
5
How well does the link meet each performance criterion?
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Rows
Poor
Fair
Good
Very good
Excellent
Relevance to the author’s content
1
2
3
4
5
Visibility and placement
6
7
8
9
10
Clarity of link text
11
12
13
14
15
Likelihood of attracting clicks
16
17
18
19
20
Value to the reader
21
22
23
24
25
Compared with similar author links, how does this link perform?
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Much worse
Somewhat worse
About the same
Somewhat better
Much better
How confident are you in this assessment?
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Not confident
1
2
3
4
Very confident
5
1 is Not confident, 5 is Very confident
What is the link’s strongest performance area?
*
Please Select
Relevance
Visibility and placement
Clarity of link text
Click appeal
Reader value
Other
What is the main opportunity to improve this link’s performance?
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