Campaign Concept Evaluation Form
Evaluate a campaign concept and share your recommendation.
Campaign concept name
*
Campaign objective
*
Target audience
*
Strategic alignment
*
1
2
3
4
5
Audience relevance
*
Not relevant
1
2
3
4
Highly relevant
5
1 is Not relevant, 5 is Highly relevant
Clarity of message
*
1
2
3
4
5
Originality and differentiation
*
1
2
3
4
5
Feasibility within available resources and timeline
*
High
Moderate
Low
Overall recommendation
*
Advance
Revise and resubmit
Do not advance
Written feedback and suggestions
*
Submit evaluation
Should be Empty: