School Digital Marketing Audit Checklist Form
Review key digital marketing practices and assets at your school.
Website and mobile experience
School information is current
Site is mobile-friendly
Navigation is clear
Contact and enrollment details are easy to find
Search engine optimization
Page titles and descriptions are relevant
Local school information is accurate
Pages use useful headings
Images have descriptive alt text
Content and messaging
Audience is clear
Programs and differentiators are explained
Content is current
Calls to action are clear
Social media
Official accounts are identified
Profiles and contact details are current
Posting is consistent
Comments and messages are monitored
Email marketing
Audience lists are maintained
Messages have clear purposes
Subject lines and calls to action are effective
Performance is reviewed
Online reputation
School listings are accurate
Review channels are monitored
Feedback receives appropriate responses
Enrollment and inquiry conversion
Inquiry pathways are easy to find
Forms are straightforward
Next steps are explained
Inquiries are tracked
Analytics and measurement
Analytics are configured
Key goals are defined
Campaign sources are tracked
Results are reviewed regularly
Advertising and campaigns
Campaign objectives are defined
Targeting is appropriate
Landing pages align with ads
Results and budgets are reviewed
Accessibility, privacy, and governance
Content is accessible and readable
Publishing responsibilities are clear
School information is handled appropriately
Digital assets are reviewed periodically
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