Radio Station Digital Marketing Audit Checklist Form
Review key digital marketing practices across your radio station.
Website and Mobile Usability
Website is easy to navigate
Pages load promptly on desktop and mobile
Content is readable and usable on small screens
Listening options are easy to find
Key pages and links work as expected
SEO and Local Search Visibility
Page titles and descriptions are clear and relevant
Station name and contact details are consistent online
Local service area and location are clearly represented
Station appears in relevant local search results
Website content includes relevant station and community topics
Streaming and On-Demand Audio Access
Live stream is easy to locate and start
Player works across common devices and browsers
Stream availability and any listening issues are communicated clearly
On-demand shows, podcasts, or clips are easy to browse
Audio pages include clear titles and listening links
Social Media Presence and Consistency
Station profiles are active on relevant platforms
Branding and station details are consistent across profiles
Posting cadence is consistent with the station’s plan
Posts link to relevant shows, streams, or website pages
Platform-specific formats are used where appropriate
Audience Engagement and Community Interaction
Audience comments and questions receive timely responses
Content invites audience participation
Local events, organizations, or community stories are highlighted
Audience feedback is monitored and considered
Community interaction follows a consistent, welcoming tone
Email and Newsletter Marketing
Newsletter signup is easy to find
Emails have a clear purpose and recognizable station branding
Content is useful and relevant to the audience
Emails display clearly on mobile devices
Links and calls to action are checked and easy to use
Content and On-Air-to-Digital Promotion
On-air mentions direct listeners to relevant digital channels
Digital content supports current shows, segments, or station features
Content is adapted appropriately for each digital platform
Show and host information is easy to find online
Promotional messaging is consistent across on-air and digital channels
Digital Advertising and Campaign Tracking
Campaign objectives and target audiences are defined
Ad messaging and landing pages align with campaign goals
Campaign links use tracking parameters where appropriate
Ad performance is reviewed during or after campaigns
Campaign results inform future advertising decisions
Analytics and Performance Measurement
Website and digital channel analytics are available
Key performance indicators are defined for digital goals
Listening, engagement, and traffic trends are reviewed regularly
Campaign traffic and outcomes can be distinguished
Insights are used to guide content and marketing improvements
Conversion Paths: Listening, Subscribing, or Contest Participation
Visitors can start listening with a clear next step
Newsletter or subscription signup is easy to complete
Contest entry instructions and next steps are clear
Calls to action are visible and specific
Conversion links work and lead to the intended destination
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