Black Friday E-Commerce Readiness Checklist Form
Review and check off key tasks to prepare your store for Black Friday.
Inventory and Stock Forecasting
Forecast demand using prior sales and current trends
Confirm stock levels for high-demand products
Set reorder points and confirm supplier lead times
Prepare a plan for low-stock and out-of-stock items
Product Listings, Pricing, and Promotions
Review product titles, descriptions, images, and availability
Verify sale prices, discounts, and promotion dates
Test promotion codes and offer terms
Confirm featured products and promotional banners are accurate
Website Capacity, Speed, and Mobile Experience
Review hosting capacity and expected traffic limits
Check page load speed on key shopping pages
Test navigation and product pages on mobile devices
Confirm monitoring and scaling plans are ready
Checkout and Payment Testing
Complete test orders from cart through confirmation
Verify available payment methods process successfully
Check shipping, tax, and discount calculations at checkout
Confirm order confirmation messages and receipts are sent
Shipping, Fulfillment, and Returns
Confirm carrier services, rates, and cutoff times
Plan warehouse staffing and order-picking capacity
Verify shipping information and delivery estimates on the site
Review returns, exchanges, and delayed-delivery procedures
Customer Support Coverage and Response Plans
Set support coverage hours and assign team shifts
Prepare responses for common order, shipping, and promotion questions
Confirm escalation contacts and issue-handling procedures
Check that support channels and help content are up to date
Marketing Campaigns and Communications
Schedule campaign emails, ads, and social posts
Verify campaign links, landing pages, and offer details
Align campaign timing and messaging across channels
Prepare customer updates for delays or changes to offers
Site Security, Backups, and Incident Response
Apply current security updates and review access permissions
Confirm recent backups and restoration steps
Review monitoring alerts and incident escalation contacts
Document the response plan for outages or suspicious activity
Analytics, Tracking, and Reporting
Test analytics and conversion tracking on key pages
Verify campaign tags and attribution settings
Confirm dashboards report sales, traffic, and conversion metrics
Assign owners for launch-day monitoring and reporting
Launch-Day Ownership and Go/No-Go Checks
Assign a named owner for each launch-day workstream
Confirm the launch-day schedule and communication channel
Review critical checks and agree on go/no-go criteria
Confirm escalation coverage and decision-makers are available
Submit Checklist
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