Paid Media Audit Checklist Form

Paid Media Audit Checklist Form
Assess campaign performance, document findings, and identify priorities.
Account or Brand Context
Campaign Name
Primary Advertising Platform
Primary Campaign Objective
Campaign Start Date
MonthDayYear
2 digit month, 2 digit day, 4 digit yearDate
Overall Campaign Assessment

1
2
3
4
5
1 is Needs improvement, 5 is Strong

Rate Each Paid Media Audit Area

Rows	Assessment
Campaign structure and naming
Audience targeting
Ad creative and messaging
Tracking and attribution
Landing page alignment
Optimization and testing