• What is your gender?
  • What educational level have you completed?
  • What city and state do you live in?

  • Have you ever posted a review or comment about a company on Facebook or Yelp?
  • Have you ever post a review or comment about a LA Fitness on Facebook or Yelp?
  • Which site do you tend to post more positive comments about companies on?
  • Which would you view first, 3 positive comments, or 2 negative comments?
  • On which site do you feel your identity is more visible ?
  • Based on your belief of where your identity is more visible, do you feel comfortable posting a negative comment on that site?
  • Would you say there is a difference between a negative review and malicious venting?
  • I would rather post a negative comment on a site that my identity is more difficult to view.
  • Have you seen a negative post on Facebook or Yelp about LA Fitness?
  • Has a negative post affected your decision to stay with LA Fitness, sign up for a membership, go to the facility for a tour, or take LA Fitness out of consideration?
  • If you said yes to the above question, which was it?
  • Should be Empty: